Day of the Dead, Halloween boost business at hotels

GLOBAL REPORT—Guests, locals and vacationers are getting involved with Halloween events at hotels across the United States and in Day of the Dead celebrations at hotels in Mexico, resulting in a bit of a boost in business around these holidays, sources said.

La Colección Resorts by Fiesta Americana, which has 12 properties in Mexico, all host two days of activities for guests and locals that include traditional Day of the Dead altar decorating and a parade to showcase costumes of the celebration, said Laura Stringel, director of sales—direct channels, reputation and community management at La Colección Resorts by Fiesta Americana.

Special food-and-beverage options are a part of the celebration, too, she said.

“(The resorts have a) lavish dinner and lunch banquets boasting quintessential holiday treats such as pan de muerto and, of course, adorning the resorts with the vibrant Cempasúchil flower that truly (embodies) the spirit of the celebration,” she added.

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