Dwayne ‘The Rock’ Johnson worked alongside sportswear label Under Armour in creating the collaborative Chase Greatness Capsule. The Chase Greatness Capsule is a continuation of the collaborative works from the Project Rock Delta in the previous year. The new Chase Greatness Capsule is comprised of the iconic Rock Delta training sneakers for men in three colorways and a range of athletic apparel for both men and women.
The garments in the collection are adorned with the brahma bull print, which is dedicated towards those who are committed athletes. In hopes of instilling encouragement and inspiration in consumers, Dwayne Johnson worked with his production company Seven Bucks Creative to create a campaign entitled ‘Build the Belief.’ It was created with the goal of initiating the movement of average citizens who work hard to achieve the unthinkable. The Chase Greatness capsule is now available on Under Armour’s website.
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