First airline aimed at millennials fails amid ‘difficult-to-understand’ branding

oon, the world’s first airline aimed at millennials, is to be wound up by its parent company after failing to capture the imagination of young travellers.

Air France launched the carrier in 2017, selling it as the airline of choice for a “young and connected clientele” and hoping its VR-headset entertainment, trendy cabin crew and quinoa-strong menu would attract a generation of footloose globetrotters. But after just over a year in operation, Air France, the French flag carrier, has announced the end of Joon’s short life.

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