Jo&Joe Hossegor, France
Jo&Joe is a new youth brand from hotel giant Accor which is hoping to muscle in on the Airbnb market by “blending the best of private-rental, hostel and hotel formats”. Aimed squarely at millennials, this is the first of 50 hostels scheduled to open by 2020. There are private rooms and dorms, and it’s moments from the beach of this Atlantic surfing resort. Watersports are the focus, with bookable surf and paddleboarding lessons (as well as yoga classes and a climbing wall), plus masterclasses and workshops through partners Roxy and Quiksilver. A bar, outdoor dining area (open to non-guests), guest kitchen and hammocks give the place a party vibe.
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