To celebrate the opening of a new store in the Itami Osaka International Airport, Nestle has debuted a fishy new concoction dubbed Kit Kat Sushi. Kit Kat bars already enjoy immense popularity in Japan, which makes the new chocolate bar-sushi mashup a natural pairing.
Just as the name suggests, Kit Kat Sushi is a savory dessert hybrid that involves seaweed-wrapped puff rice topped with pieces of the breakable confection. The sushi comes in three distinct styles, including Maguro, Tamago, and Uni. Each variety is represented by a different Kit Kat flavor with raspberry in place of Maguro, pumpkin pudding for Tamago, and a melon and mascarpone cheese flavor for Uni.
While the idea of Kit Kat Sushi may sound unusual, the mashup demonstrates how companies are attempting to adapt their food products to fit different cultural appetites.
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