IBM Watson Advertising and Best Western have now teamed up to help take the sting out of summer travel for consumers across the world by collaboration on a new interactive AI-powered ad.
Dubbed Best Western’s Watson Ad, this project has quite a bit to offer both hotels and the guests who stay at them. For guests, planning a summer get away can often be a very stressful situation. This new technology helps to alleviate that stress. Indeed, with the Watson Ad, users can now personalize vacation planning by providing consumers with travel tips and tricks, recommendations for local accommodations, and special offers based on their travel preferences.
For the hotel that has helped to create this tech, the AI planner will serve as a mechanism for first and foremost working to direct more guests through their doors.
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