You’d think you have seen it all when it comes to VR entertainment — from its incorporation into exercise equipment to its integration in the retail landscape. However, virtual reality has found its way to the back seat of cars thanks to German start-up Holoride.
The new form of VR entertainment builds on the “car’s real-time movements.” This includes both acceleration and steering, among other things. When the automobile stops at a light or for a pedestrian, the dynamic virtual reality component pauses and the consumer can play “a whack-a-mole-type game” until the auto is in motion again.
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