The world’s prettiest Kit Kat bar has finally arrived

As if Kit Kat flavors like Sake, Sweet Potato and Strawberry Cheesecake weren’t unique enough, Japan has upped the ante by debuting a millennial-pink version of the wafer-filled chocolate bar.

The limited-edition “KitKat Chocolatory Sublime Ruby,” which made its world debut Jan. 19, is the first product in the world to utilize the newly-invented ruby chocolate, the first new, natural chocolate to hit the market in 80 years.

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