Today, sustainable development is an integral part of corporate strategy in the hotel sector throughout all stages of development. From the construction of buildings to the property management, and of course training staff and implication in the local community, sustainable initiatives have multiplied in recent years and the race to obtain labels has intensified.
Nonetheless, within an economic context that is not always propitious to investments, the normalization of this type of development raises the question of its profitability. While it contributes to improving corporate image for increasingly demanding clientele, its financial benefits are not always evident and even less immediate.
Under the current circumstances, is it possible, to realistically evaluate the pertinence of the CSR policy in financial terms? Hospitality ON takes a look.
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