BRITAIN is infamous for its overcast “summers”. Every year millions of Britons flee the drizzle to sizzle on foreign beaches. Yet their choices of holiday destinations have changed over time.
In 1996 people living in Britain took 26m holidays abroad. The most common trips by far were one-and two-week-long vacations, typically booked through travel agents. The next-most-popular duration was a single day: such journeys were often “booze cruises” on ferries to stock up on cheap wine and cigarettes in France. Although Spain was already the most popular destination, with 6.9m visits, France was close behind at 6m.
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