2 Decades of Travel Industry Change

Much has changed in the travel industry since Jared Buker started his careermore than 20 years ago.

One of the most important has, of course, been technology. Back when Buker began his career, he remembers working with AAA and creating TripTiks by hand. When he needed to look up an AAA membership, he used microfiche, a flat piece of film.

He also remembers when boarding passes were printed and he would deliver them to clients.

“I remember every time there was a fare war, each agent would go through all of their flight reservations and reissue tickets—sometimes many tickets—at the lower fare,” said Buker. “Back at that time, the change fees were about $75, so even with the fee, our clients would still receive a voucher, or MCO, for the fare difference that us agents would hold onto for their future bookings. It was actually a lot of work.”

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